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Do you run a spa that offers treatments such as full body massage? Are you trying to develop your website, but youre stumped for fresh ideas?
If so, youre not alone. In fact, 63% of business owners site generating more traffic and leads as their biggest marketing challenge.
Developing the right content strategy is challenging, but its not impossible.
In this post, well reveal eight proven content writing tips to bring more full body massage clients to your spa. Read on!
1. Pretend Youre Google
This may sound silly, but hear us out.
Pretend youre someone who doesnt know much about massage. Maybe youve never even had a full body massage, but youre curious about it.
You sit down at your computer. You open Google. What do you type into the search bar?
Whatever your answer is, thats the content you need to create. Think about common questions and concerns people have, and then write content that answers it.
Here are a few ideas to get you started:
How does massage work?
Is massage good for you?
What is a full body massage like?
What are the benefits of full body massage?
Will massage help my headaches/anxiety/arthritis/etc?
By crafting content that addresses common questions, youll make Google happy and drive more people to your site in the process.
2. Jot Down Ideas As They Come to You
To consistently drive visitors to your site, you need to consistently create fresh content. This could be a few times a month, a few times a week, or even every day.
The question is: How do you come up with enough ideas to write about?
The answer is to always keep yourself in research mode. Pay attention to questions and comments you hear from current clients. Record thoughts and ideas as they come to you, perhaps using an app like Evernote.
Peruse forums and massage-related sites to see what people are talking about. Stay up to date on the latest trends, techniques, and developments in the world of bodywork.
Is everyone talking about a new modality? Be the first spa in your area to write a post on it. That way, when locals search for information on it, theyll be directed to your site for the answer.
3. Find Your Own Unique Voice
No two people sound alike, just like no two writers write alike.
Even if there are other writers you admire, dont try to copy their style. You have your own voice, your own opinions, and your own expertise. Let it shine!
If youre still struggling to find your voice, collect a few articles from writers you like.
Analyze their introduction, their format, and their structure. How do they develop and present their ideas? How powerful is their conclusion and call to action?
While you dont want to copy someone elses style, it helps to study what works for other writers. Then you can use these points to develop your own writing voice.
4. Stay On Point
If youre writing about a topic youre passionate about, its easy to start rambling. You might also feel tempted to cram as much information into each post as possible.
This is a surefire way to lose your readers.
Every post you write should have one point, and one point only. If you want to discuss the benefits of prenatal massage, thats great.
But dont write a post about prenatal massage, full body massage, reflexology, acupuncture, and Chinese medicine. Your readers will get so lost and confused theyll likely move on to a post with a narrower focus.
Also, through your writing, make sure the type of full body massage services you offer is clear. A site like RubRatings is fine if you offer sensual massage.
But you dont want clients walking into your high-end day spa expecting extra services you dont offer.
5. Create Irresistible Introductions
You only have a few seconds to hook your visitors and convince them to read your post.
If your opening sentences dont immediately grab their interest, they wont hang around long enough to read the rest of the post.
Craft your headline and the first sentence in a way that brings readers smoothly and naturally to your main point. Ask a question that arouses interest or makes the reader sit up and take notice.
You might also open with a surprising fact or statistic. Dangle an interesting tidbit for your reader, and hes likely to take the bait and continue reading.
6. Edit Ruthlessly
Even the most experienced writers need editors.
If you cant hire one, learn to be your own editor. Remember that the first draft of any piece of writing is never done. It always needs fine-tuning.
Keep your sentences and paragraphs short and concise. Youre writing for an online audience with a short attention span. Now is not the time to be wordy or prosaic.
Make your point in as few words as possible. Eliminate unnecessary adjectives and adverbs. Edit, edit, and then edit some moreuntil your writing sparkles.
7. Use Keywords Correctly
Do you know which keywords will drive more traffic to your site? Do you know how and when to use them in your content writing?
Using keywords correctly is one of the biggest aspects of search engine optimization (SEO). If youre not sure where to start, do some research or hire an SEO company to help.
In the meantime, as you create content for your site, remember to avoid keyword stuffing. Placing full body massage 57 times throughout one post is a sure way to get your site flagged by Google.
8. Write in Active Voice
Our final content writing tip is to always write in active voice. If its been a while since English class, heres a quick refresher.
Many benefits are enjoyed by people who get regular massages.
People who get regular massages enjoy many benefits.
See the difference? The first example is written in passive voice, which sounds awkward and wordy.
In contrast, the second sentence is written in active voice. Its easy to read and understand. It also emphasizes the subject of the sentence (people).
If you need help with this, a free app like Hemingway can identify and help you correct passive voice.
Write About Full Body Massage and More
Armed with these insightful tips, youre now ready to write compelling, valuable content for your website.
Looking for more advice on writing about full body massageor any other topic?
Check out our latest writing posts for more helpful tips and tricks from the pros.
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